Target Lift
Target Lift is a survey that helps you assess how the viewed display ads affected your onsite conversion rate.
The Target Lift survey is available for new display campaigns with banners, videos, including non-skippable ones, fixed CPM, and video banners.
Target Lift is not available for campaigns with the “Manual bid management” strategy enabled.
In the campaign parameters, under Conversions, make sure to specify the goals that will be used for the strategy and for further analytics.
Choose the events that benefit your business as your goals. We recommend setting the same goals you use for performance advertising when enabling conversion strategies.
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