Promotion categories

Some types of products and services can only be advertised if certain requirements connected to legal requirements and Yandex advertising policy are met. Products and services that are subject to mandatory certification, registration or licensing require a specific set of documents.

The package of documents may include copies of legal documents (licenses, certificates, and so on). We may also additionally request a letter of guarantee from you.

A list of required documents and other advertising information will be specified in the section dedicated to the category of your products or services.

An accepted set of documents is considered valid for all an account's ad campaigns with the same category and domain. If you relaunch a campaign on a different account or for a different domain, you will need to submit these documents again. Please pay attention to the documents' period of validity. You must resend the documents when they have expired.

You can find the list of categories of products and services that cannot be promoted on this page. Please make sure that your products/services do not fall into these categories.

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